In the latest issue of the UK IPO´s newsletter there is an article about the shift between bricks and mortar value of businesses towards value originating in intangible assets.Â
 
The article nicely supports my own findings when analyzing Danish companies and their value.Â
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In the article the author suggests that investors take the shift into consideration when investing in companies. This means that not only must a company align its business strategy towards its IP and intangible assets but also present itself to investors so they can see the benefit of this. One way to do this is to be more explicit about where the company value originates from. As an example a company should not only show the effectiveness in producing its goods but also the value that comes from a strong brand or a powerful patent.Â