21st mar, 2014

Be original

Be Original Americas is a charter signed by design companies committed “to informing, educating and influencing manufacturers, design professionals and individuals on the economic, ethical, and environmental value of authentic design while preserving and investing in its future”.

The charter is supported by companies like Alessi and Danish design company Fritz Hansen (from my hometown!).

One of the catch phrases of the initiative is Don’t settle for a copy be original…nicely supported by a cute movie

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