24th okt, 2013

Potential for licensing stopped by lack of motivation

Danish Researcher Thomas Rønde from Copenhagen Business Schools has published an international study with two others investigating how licensing activity should be organized within large corporations.


In their study the group show that a decentralized solution where each business unit is responsible for licensing is not as effective as a centralized solution.


The decentralized business unit lacks motivation to license technologies, but a centralized unit will take better decisions in relation to licensing.


It’s an interesting argument for creating a centralized licensing unit. This unit will alsom often be more in sync with the overall goals of the company – something which is sometimes neglected by the smaller unit seeking to “promote” the unit first.

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