Standing on the shoulders of giants and lending from predecessors is often walking a fine line between creating something new and plagiarism. I often read the blog “you thought we wouldn’t notice†which identifies examples of plagiarism.Â
However today I read the most comprehensive and well researched example of hunting down the question: is it plagiarism?Â
On Creative Review there is an excellent post on a recent Brothers “Printer Orchestra†spot being very close to a previous video by James Houston’s “Big Ideas (don’t get any)â€.Â
In this case not only was the original film sent to the ad agency but the original artist was contacted by the agency as well.Â
The blog interviews a wide range of people involved in the new Brother commercial and the creative process. It’s a great insight in walking the line.Â