18th okt, 2012

Make sure your next logo is an orange square

Sometimes digging up background on a blogpost you read reveal great things. Reading a post on www.kommunikationsforum.dk I found the newest addition to my rss-feed.
Emblemetric reports on trends in logo design, using quantitative analysis of data from the United States Patent and Trademark Office. And the results are really fun and interesting.
On the blog you can find trends in color and shapes of logos and the future is square and orange. On the other hand a brown diamond or rectangle would make sure that you are unique since nobody seems to be doing those
The site also reveals that if you are a company in the American west you are more likely to include a marihuana plant in your logo (in the south its tobacco leaves, naturally).

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