Innovationpartners

The last few weeks I have been guest blogging and debating acta – hence the lack of blogging here.
One thing that really made me think was the demonstrations all around Europe against ACTA. Not that I want to reconsider the justification of ACTA or the treaty itself. What I want to change is the approach to “marketing” IP. If you can’t make people understand why we have IP you are going to have some trouble.
More resources must be given to education and policy development involving consumers. If not IP will suffer from the lack of support