18th dec, 2011

A good idea can define your company for decades

Branding blog “branding strategy insider” has a fascinating post about the most influential slogans and taglines in the US. The impressive part is not what brand has the most influential tagline, but which brand has most longevity. I was surprised that a lot of well known brands has slogans that are older than me and still in use.

  • Melts in your mouth, not in your hands, M&M 1954
  • They’re gr-r-r-eat!, Kellogs 1950´ies
  • Finger-lickin’ good!, KFC 1952
  • We try harder, Avis 1962
  • Because I’m worth it, L´Oreal 1967
  • Have it your way, Burger King 1973

These are examples of how the right brand can make your company shine across generations. Some of the examples on the list has slipped into our daily language as ways of speech but still relates to the brand behind the words.

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