17th nov, 2011

A 60yr old cartoon bear is more known than Coca Cola

Today the Danish cartoon Character known as Rasmus Klump – Bruin in English – celebrates his 60th birthday. An interesting thing is that in Denmark this curious character is more known than Coca Cola. In a recent survey the degree of recognition was 99,1 (out of 100) which is very impressive.

The impressive part lies in the fact that the character was created in 1951 and have fans in all age groups. Your granddad would never recognize Gumball or Hanna Montana, but you could have a conversation with him about Rasmus Klump. That is what makes a strong brand.

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