23rd jun, 2009

We’ve done a lousy job. We should have been fired

Those are the words of Eduardo Bautista, president of the management board of Spanish collective management group, Sociedad General de Autores y Editores. They were spoken at teh World Copyright summmit and concerned the work done in relation to demonstrating the creative community’s value to the world. There was seemingly agreement of the fact that the past history of lawsuits has not benefitted the cause or convinced the users of whats right and wrong. Yesterday a danish newspaper reported that 1 out of 3 danes think that it’s ok to download illegal music from the net.

So how will they do a better job? Segmentation of consumers, easy access to content, better education?

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