5th nov, 2008

Do you know who Raymond Loewy was?



Most people don’t know Raymond Loewy, but most of us unknowingly knows his designs. Wired has a very neat story of his accomplishments. In the Wired piece its revealed that Loewy is the man behind the Lucky strike logo, the Exxon logo and reinventing the Coke bottle and many other trademarks. Furthermore he designed cars and fashion items. Indeed a very versatile and influencial designer.

Below is his draft of the Exxon trademark showing the final decision…very facitating.

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