11th nov, 2007

Managing the design process

The UK Design Council has published a series of articles on how to manage the design process in a company. The Design Council is a public body with a mission to help British companies use design better.

The council among other things presents a design process model called the double diamond model.

This model devides the design process into 4 parts: Discover, Define, Develop and Deliver. The model is pretty straightforward and not very groundbreaking, but hey if it works then don´t invent something new.

The articles even feature a case example of the designproces from LEGO describing how they manage their design proces by fx ensuring:

  • The alignment between corporate objectives and design strategy
  • development of a standard sequence of activities for product development, with frequent evaluations and decision gates

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